WHAT WE BELIEVE
We believe in slow selections, soft landings, and the kind of obsessive detail only true dog people understand.
EMMA, GINNY & GEORGE
Our Story
I built the dog store I couldn't find
I'm Emma, a proud mom of two wild and wonderful golden retrievers, Ginny and George, who have completely taken over my world (and my couch). Living on a farm in the middle of Mpumalanga far from the glitz of city pet boutiques, I found myself endlessly scrolling online, hunting for beautiful, well-made dog products that actually looked good in my home, and fit my busy lifestyle, and my dogs’ health needs.
What I found was beautiful: South African brands doing remarkable things in the pet industry....but not in one place, and not without the hassle of multiple carts, shipping costs and delivery dates.
So, I did what any slightly obsessed dog mom with a dream (and questionable impulse control) might do, I left my 9–5 or in my case 7-4, and built the store I had always wished existed.
What I found was beautiful: South African brands doing remarkable things...
WHAT WE DO
The good stuff. All in one place.
01
We Hunt
We find brilliant local dog brands, products and makers worth sharing with you.
02
We Curate
We are not an endless marketplace. Just things we'd genuinely buy for our own dogs.
03
You Spoil
One basket. One delivery. Significantly less restraint.
THE GINNABELLE’S EDIT
What we’re loving right now
WHAT MATTERS TO US
A few things we’ll never compromise on
These are the things that guide what we choose, how we work and the kind of place we want Ginnabelle’s to be.
01
QUALITY
No gimmicks. No filler. Just good things.
02
CARE
Every click, parcel and tail wag matters.
03
INTEGRITY
We choose products and partners we can stand behind.
GOOD DOGS. GOOD DESIGN. GOOD PEOPLE
Proudly South African, wherever we can be
Our mission is to champion local makers, timeless pieces and beautiful functionality.
There is so much creativity happening in the local dog space, and so many of the products we once thought we had to look overseas for are being designed, developed and made right here at home. Discovering these businesses has become one of our favourite parts of building Ginnabelle’s, and sharing them with other dog people is an even better one.
From product curation to client care, everything we do is rooted in kindness, loyalty, and a true sense of delight.
MORE THAN A SHOP
A space for dog people to belong
Ginnabelle’s isn’t just an online store, it’s a space for connection and support. I still remember bringing Ginny home for the first time: equal parts joy and panic, Googling everything from “why is my dog hiccuping?” to “best dog-friendly cafés in Joburg.” It was wonderful, but also overwhelming.
That’s why we created The Tail End, a cozy corner of Ginnabelle’s filled with real stories, trusted advice, and helpful resources. From wholesome recipes to the best dog-friendly spots across South Africa, it’s our way of helping you raise your pup with confidence (and a sense of humour).
Because no one should have to figure it out alone...and we’ll be here, every tail wag of the way.
FOR VERY GOOD DOGS
For the pups with taste. And the humans who enable it.
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Fast Shipping
All orders ship within 24 hours from dates of purchase
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Free Returns
Not happy with your purchase? We offer free returns for 7 days from date of purchase
T&Cs apply
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Easy Exchanges
Love the style but not the size? Exchange any item within 7 days
T&Cs apply -
Here for you
Need help? We're here. We offer fast, friendly support via email
